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What does the opening of H&M in the Philippines really mean for the local fashion industry?

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Last Friday, October 17, 2014, H&M finally opened its doors in the Philippines, opening its first branch in SM Megamall. The opening of this world-renowned brand was trending months before the opening, and drew thousands of avid shoppers who even camped outside of Megamall just to be one of the first 200 lucky shoppers to win GC’s or simply just to witness the opening of the very first store. The opening was also trending on social media with different people tweeting and posting about their different experiences whilst shopping in 3 whole floors of H&M heaven (the biggest retail store in the country today). But aside from the shopping, the fashionable finds, and the affordable price, what does the opening of H&M really imply?

Well, for those who don’t know, H&M was brought in the Philippines by none other than the SM Retail Group. The same management that recently brought in other world-famous brands such as Uniqlo and Forever 21. The opening of H&M simply signifies the birth of another major competitor in the fashion retail industry. When I was younger, I always thought every store in the mall was owned by a different company, but it turned out to be not true at all.

The opening of H&M made me realize that there are only 5 major retail companies in the Philippines that basically own around 70% (my own estimate hehe) of all the stores we see in malls. Imagine, malls such as the Mall of Asia, Sm Aura, Greenbelt, and Cheap Oakleys the like, 70% of the stores are owned by practically just 5 big retail companies in the Philippines.

1. Store Specialist Inc. (SSI)

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Store Specialist Inc. is the retail group of Rustan’s. Being the first local company to bring in international brands, believe it or not, SSI has around 80 NFL Jerseys Cheap retail brands in the market. Well-known brands include Zara, Bershka, Lacoste, Burberry, Nine West, Armani Exchange, Calvin Klein, and Diesel to name a few.

A full list of all their brands could be found in their website: http://ssigroup.com.ph/brand-index

2. Robinson’s Store Specialists Inc. (RSSI)

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I’ve always thought of Robinson’s Department Store or Supermarket, but little did I know that Robinson’s has its own retail brands. Their well-known brands include Topman, Topshop, River Island, Springfield, Dorothy Perkins, and Warehouse to name a few.

A full list of all their brands could be found in their website: http://robinsonsspecialtystores.com.ph/our_brands

3. Bench Retail Group

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Bench is probably the most famous local fashion brand in the country, signing up the country’s biggest stars to endorse their products in store and in billboards. But Bench has evolved from just a local brand to bringing in famous international brands as well such as Cotton On, Celio, Aldo, La Senza, American Eagle Outfitters, cheap nfl jerseys Charles & Keith, and Call it Spring to name a few.

A full list of all their brands could be found in their website: http://robinsonsspecialtystores.com.ph/our_brands

4. Primer Group of Companies

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Up next is the Primer Group of Companies. Pioneers of bringing in international luggage brands in the Philippines such as Samsonite, Victorinox, and World Traveller among others, Primer has evolved into one of the biggest fashion retailers in the country. They have now expanded their product range to footwear, fashion, and even outdoor recreation. They’re famous for opening concept stores such as Bratpack, The Travel Club, and R.O.X. Other famous brands you might know of would be Jansport, Sanuk, Fitflops, DC, The North Face, and Columbia to name a few.

A full list of all their brands could be found in their website: http://www.primergrp.com/theprimergroup.html

5. SM Retail Group

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Last but not least would be the SM Retail Group. After successfully bringing in two of the biggest retail brands in the world: Forever 21 and Uniqlo during the past 2 years, SM scored yet another big hit after successfully bringing in H&M into the country. Wholesale nfl Jerseys After being dominted by Rustan’s Store Specialist Inc., the Philippine Fashion Retail Industry is in for a major shakeup as SM slowly brings in more and more international brands into the country.  With the renovation of SM Megamall and the presence of SM Aura and Mall of Asia, SM is without a doubt on the leading front to corner more international brands in the near future.

With that said, I’m looking forward to more international retail brands that would soon open its doors in the Philippines. This is good news for every shopaholic, but then альбиносах again if you thought that different brands are owned by different companies, you cheap jerseys wholesale may want to think again the next time you do your window shopping! If there’s anything I’m sure of, it’s that bigger companies are just getting bigger and bigger. 

Images from: Rappler, Primer Group, Store Specialist Inc., Robinson’s Store Specialist Inc., Bench, and SM websites.

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