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What does the opening of H&M in the Philippines really mean for the local fashion industry?

Last Friday, October 17, 2014, H&M finally opened its doors in the Philippines, opening its first branch in SM Megamall. The opening of this world-renowned brand was trending months before the opening, and drew thousands of avid shoppers who even camped outside of Megamall just to be one of the first 200 lucky shoppers to win GC’s or simply just to witness the opening of the very first store. The opening was also trending on social media with different people tweeting and posting about their different experiences whilst shopping in 3 whole floors of H&M...

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